D2C Brands
Scale from startup to market leader with AI-powered pricing, promotion planning, and demand forecasting that grows with you.
The D2C Challenge
Growth vs Profitability
Pressure to grow fast often leads to unsustainable discounting and margin erosion.
Limited Data for New Products
Launching new SKUs without historical data makes forecasting nearly impossible.
Promotion Fatigue
Constant sales and discounts train customers to wait, hurting full-price sales.
Scaling Operations
What worked at 100 orders/day breaks at 1000. Manual processes don't scale.
Decisio Grows With You
Launch
10-50 SKUs
Use category benchmarks and competitive data to set initial prices
Growth
50-200 SKUs
Build SKU-level price elasticity models as data accumulates
Scale
200+ SKUs
Automated pricing optimization across the entire catalog
How Decisio Helps
Smart Pricing Strategy
Astra helps D2C brands find the optimal price point that maximizes both revenue and margin. It models price elasticity even with limited data using category benchmarks.
Promotion Intelligence
Pulse analyzes your promotion history to identify what works and what doesn't. It recommends optimal discount depths, timing, and targeting to maximize ROI.
Scalable Demand Planning
Orion uses transfer learning to forecast demand for new products based on similar SKUs. As you scale, forecasts automatically improve with more data.
GlowUp Cosmetics
D2C Beauty Brand • 50 SKUs, ₹8Cr ARR
Challenge
GlowUp was growing 100% YoY but losing money on every order due to aggressive discounting. They had no visibility into which products were truly profitable.
Solution
Deployed Decisio for price optimization, promotion planning, and demand forecasting across their product catalog.
"Decisio helped us grow profitably. We went from guessing on prices to having data-backed decisions for every product."
Key Capabilities
Price Optimization
Find the price that maximizes margin without killing conversion
Promo Planning
Know which discounts work and which are just giving away margin
New SKU Forecasting
Launch confidently with AI predictions from day one
Cart Analysis
Understand which products drive baskets and which cannibalize
Cohort Insights
See how different customer segments respond to pricing
Real-time Decisions
Make pricing decisions in hours, not weeks
Ready to Scale Profitably?
Join hundreds of D2C brands using Decisio to grow without sacrificing margins.