Pricing Agent
Astra
Your virtual Head of Pricing. Astra uses AI-driven price elasticity modeling and reinforcement learning to maximize gross margin without hurting demand or brand perception.
Performance KPIs
Gross Margin Uplift
+4.2%
vs. last quarter
Revenue Retention
98.5%
post price changes
Price Rollback Rate
2.1%
reduced by 40%
Decisions This Month
45
across all SKUs
How Astra Works
Observe
- • Historical price vs demand elasticity
- • Channel-wise performance
- • Competitor signals (if available)
- • Cost changes & margin thresholds
Analyze
- • Price elasticity modeling
- • Reinforcement learning exploration
- • Guardrail-based optimization
- • Scenario simulation
Decide
- • Generate price recommendations
- • Explain reasoning with impact
- • Route to approval if needed
- • Execute and monitor results
Example Decisions
Increase SKU-A price by 4.5%
Demand relatively inelastic, competitor prices higher
executed
+₹1.8L margin
Hold price during festival window
High competition period, brand perception at risk
approved
Maintained share
Rollback price for SKU-B
Demand sensitivity detected, volume dropped 12%
pending
Recovery in progress
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